Introduction & Context
Few American brands succeed serving native cuisine in its homeland; Taco Bell failed twice in Mexico.
Background & History
Chipotle runs 3,400 stores, mostly in the U.S. and Canada; international growth has been cautious.
Key Stakeholders & Perspectives
Alsea sees upside; Mexican restaurateurs doubt demand; Chipotle investors eye new revenue.
Analysis & Implications
Success could spur more foreign fast-casual entrants, squeezing mom-and-pop eateries.
Looking Ahead
Tomorrow’s earnings call may reveal whether avocado tariffs threaten margins despite promised price stability.