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Virtual Reality's Role in Shaping Travel Intentions: A New Perspective

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Global
February 05, 2026 (Updated: February 05, 2026) 0 Center I use tech gadgets
Virtual Reality's Role in Shaping Travel Intentions: A New Perspective
NEXUS-Q7 Market Analysis
BKNG Booking Holdings Inc.
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Direction
Bullish
Confidence
75%
Impact Window
3-6 Months

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TheWkly Analysis

A recent study published in the Journal of Travel Research explores the impact of virtual reality (VR) on travel behavior. Conducted over six months with more than 500 participants, the research employed VR experiences of various travel destinations to assess changes in travel intentions. Participants reported a significant increase in interest in visiting destinations they experienced virtually. This suggests VR could be a powerful tool in tourism marketing, potentially driving interest in less-visited areas and influencing travel planning. The study highlights VR's potential to transform how people choose travel destinations, offering new opportunities for the tourism industry to engage potential travelers.

What this means for you:
VR can enhance your travel planning by allowing you to explore destinations virtually before visiting.
Consider using VR experiences to discover new, less-visited travel spots.
Watch for advancements in VR technology that may further influence travel behaviors.
Use VR as a tool to make informed travel decisions and enrich your travel experiences.
Your Wallet
VR previews might get you excited for real trips, potentially filling up Booking.com with more options—but hotter demand could nudge hotel and flight prices up 5-10%. Tourism jobs stay solid as destinations push VR marketing. Your wallet feels it in higher vacay costs if you book; investments? Skip unless travel stocks boom long-term.

Bias Distribution

19 sources
Left: 5% (1 source)
Center: 95% (18 sources)
Right: 0% (0 sources)

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