Twitter Welcomes New CEO Linda Yaccarino as Musk Shifts Focus

San Francisco, USA: Twitter has a new chief executive in Linda Yaccarino, a seasoned advertising professional tasked with stabilizing the company’s finances and relationships with big brands. Elon Musk, who acquired Twitter last year, is stepping back from the CEO role to focus on product and engineering. Yaccarino previously led ad sales at NBCUniversal, forging major deals that integrated traditional TV with digital platforms. The hope is that her expertise can lure advertisers back to Twitter after months of concerns about content moderation and Musk’s abrupt policy changes. With fresh leadership, Twitter aims to recover lost revenue and expand beyond a mostly text-based experience, possibly shifting towards more video and e-commerce features.