Streaming Services Surpass Traditional Television in Viewer Preference, Study Finds

TheWkly Analysis

A recent Pew Research Center study surveyed 2,500 adults across the United States to analyze their media consumption habits, revealing that over 60% now prefer streaming services over traditional television. This significant shift indicates a transformation in viewing preferences, driven by factors such as convenience, content variety, and the rise of mobile viewing. The research highlights the need for advertisers and content creators to adapt their strategies to effectively engage audiences on digital platforms. The findings underscore the ongoing evolution of media consumption in the digital age.