Streaming Services Surpass Cable: A Shift in Media Consumption Patterns
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The Pew Research Center conducted a national survey involving 2,500 adults to analyze media consumption preferences over the past year. The study found that 65% of adults now prefer streaming services over traditional cable, indicating a significant shift in viewing habits. This change suggests that traditional media companies may need to adapt their business models to retain viewership and advertising revenue. The findings highlight the growing dominance of streaming platforms in the American media landscape.
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Source: Pewresearch
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