Streaming Services Drive Major Shift in TV Viewership Patterns

TheWkly Analysis

A recent study by Pew Research Journalism highlights a significant decline in traditional television viewership, especially among adults aged 18-34, who have reduced their TV consumption by 30% over the past year. This research was conducted through a survey of 2,000 adults across the United States, focusing on their media consumption habits. The findings underscore the growing dominance of streaming services, prompting a shift in how content is consumed and advertised. This trend suggests that advertisers and content creators must adapt to digital platforms to effectively reach younger audiences.