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Small Hawaiian Cookie Shop Seeks Sweet Victory in National “Best Of” Awards

Washington, D.C., USA

May 15, 2025 2 Positive I want small business or entrepreneurial updates

Makawao, Hawaii: The Maui Cookie Lady, a tiny upcountry bakery, is competing for USA Today’s 10Best “Best Cookie Shop” award. Founder Mitzi Toro never expected to be in the national spotlight, but social media buzz and celebrity endorsements propelled her gourmet cookies into the top 10 finalists. Locals rally behind her, voting daily for the shop in hopes of capturing the prestigious title. Despite pandemic challenges and rising costs, the bakery remains a point of pride for Maui—offering oversized, inventive-flavored cookies that draw tourists and enthusiastic regulars alike.

What this means for you:

•	Show support for small businesses by voting in reader-driven polls or sharing online—these contests can truly elevate mom-and-pop shops.
•	If you’re a home baker or aspiring entrepreneur, follow The Maui Cookie Lady’s marketing playbook: local authenticity plus social media outreach.
•	Traveling to Hawaii soon? Stop by local shops to broaden your foodie experience beyond chain establishments.
•	Explore mail-order options—some small bakeries ship across the country, bringing island flavors to your doorstep.

Key Entities

• The Maui Cookie Lady (Mitzi Toro): Boutique bakery in Makawao, known for giant gourmet cookies with creative ingredients.
• USA Today 10Best Awards: National contest highlighting top travel, food, and hospitality attractions by popular vote.
• Dwayne “The Rock” Johnson & Ludacris: Celebrities who boosted the bakery’s profile via social media endorsements.
• Maui community: Local residents and tourists supporting small businesses for island economic vitality.

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Small Hawaiian Cookie Shop Seeks Sweet Victory in National “Best Of” Awards

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