OpenAI to introduce ads to ChatGPT in revenue push.
TheWkly Analysis
The AI company will begin showing ads to users on ChatGPT's free plan and the lowest-cost subscription. CEO Sam Altman has previously called ads a last resort for OpenAI's business model; the company reportedly declared an internal emergency last month in response to the success of Google's Gemini chatbot. Ads are expected to be labeled, not affect responses, and avoid sensitive topics like politics.
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Key Entities
- • OpenAI - Company described as adding ads to ChatGPT
- • ChatGPT - Product described as introducing ads on certain tiers
- • Sam Altman - CEO quoted for prior stance on advertising
- • Advertisements - New monetization approach described for the platform
- • Free plan - User tier specifically mentioned as receiving ads
- • Lowest-cost subscription - Paid tier also described as receiving ads
- • Google Gemini - Competing chatbot referenced as a pressure point
- • Sensitive topics - Area described as excluded from ad placement, such as politics
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