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OpenAI Buys Jony Ive’s AI Hardware Startup in Bold $6.5B Deal

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San Francisco, USA
May 22, 2025 1 Positive General
OpenAI Buys Jony Ive’s AI Hardware Startup in Bold $6.5B Deal
San Francisco, USA: In a milestone AI-industry acquisition, OpenAI is purchasing Jony Ive’s “io” startup in an all-stock deal worth around $6.5 billion. Ive, known for his iconic Apple designs, will spearhead next-generation AI devices, hinting at new hardware categories that fuse minimalistic design with powerful machine learning. OpenAI CEO Sam Altman calls it a “creative collective,” banking on Ive’s knack for innovation to challenge entrenched tech giants. Observers see the move as a sign that specialized AI-driven hardware could define the future of consumer electronics.
What this means for you:
If you’re eyeing tech careers, consider fields merging design with AI—demand may surge.
For entrepreneurs, specialized hardware could open new supply-chain or consulting opportunities.
Watch for Microsoft or Google to react, possibly fueling more AI hardware competition.
Prepare for potential new device ecosystems, requiring updates to home or office setups.

Key Entities

  • OpenAI: AI research and deployment company behind ChatGPT, heavily funded by Microsoft.
  • Jony Ive: Legendary former Apple designer, now leading “io” to revolutionize AI hardware.
  • Sam Altman: CEO of OpenAI, championing mainstream AI adoption through software and soon, devices.

Bias Distribution

1 sources
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Center: 100% (1 source)
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Emphasizes strategic aspects of the acquisition.

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