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Lush Cosmetics and Dylan Mulvaney Champion Ethical Branding with “Resist Ball”

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New York City, USA
May 24, 2025 0 Positive General
Lush Cosmetics and Dylan Mulvaney Champion Ethical Branding with “Resist Ball”
New York City, USA: Lush Cosmetics hosted the “Resist Ball,” marking $100 million donated to grassroots causes over 30 years. Trans activist Dylan Mulvaney emceed the event, celebrating the brand’s ongoing commitment to social justice and sustainability. Attendees discussed reparations, gun violence, and immigration issues—topics many corporations avoid. Mulvaney praised Lush for championing progressive values beyond mere marketing.
What this means for you:
If you want to buy ethical products, Lush claims a proven track record—research how they source ingredients.
In 1–3 months, consider focusing your budget on brands that publicly support social causes you value.
Over 6–12 months, watch for new campaigns or expansions in Lush’s activism or charity partnerships.
In the meantime, reflect on how your own spending aligns with your values—small shifts can add up.

Key Entities

  • Lush Cosmetics: A UK-founded ethical beauty brand known for cruelty-free, vegetarian products.
  • Dylan Mulvaney: Trans comedian/activist who partnered with Lush for the “Resist Ball.”
  • Rowena Bird: Lush co-founder emphasizing activism as integral to the brand.

Bias Distribution

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Left: 100% (1 source)
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Multi-Perspective Analysis

Left-Leaning View

Emphasizes brand-led social advocacy and inclusivity.

Centrist View

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Right-Leaning View

(No coverage).

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