Home / Industry / Chinese Carmakers Surpass...

Chinese Carmakers Surpass Global Luxury Rivals in Home Market

Left 50% Center coverage: 10 sources Right

Beijing, China

May 28, 2025 0 Neutral General

Beijing, China: Local auto brand Seres Group outpaced BMW and Mercedes in China’s premium car segment last year, surprising many with its AITO electric vehicle line, which offers upscale features plus advanced in-cabin technology thanks to a Huawei partnership. This shift signals a changing preference among China’s upper-middle-class drivers, who increasingly favor domestic labels with sleek “smart” interiors and EV capabilities. While BMW and Mercedes remain strong global players, they reported challenges in the Chinese market, citing a slowdown in luxury sales. Data from ThinkerCar shows that Seres Group delivered 151,000 units of the M9 SUV, edging out its German rivals. Analysts suggest that cultural attitudes toward “stealth wealth” and President Xi’s discouragement of overt extravagance may also be fueling a tilt toward discreet yet tech-forward domestic brands.

What this means for you:

•	If you’re in the market for a new car within 1–2 months, expand your search to at least one Chinese automaker to potentially save 5–8% compared to German luxury brands.
•	Tech-savvy buyers could gain advanced cockpit features in 2–3 months; look for AI-assisted driving or integrated connectivity.
•	Keep an eye on Chinese automakers’ price adjustments over the next 3–6 months—steep discounts could mean competitive financing rates.
•	If you like high resale value, check market data in 4–6 months to see whether Chinese EVs hold their worth before making a final purchase.

Key Entities

• Seres Group: A Chinese automaker producing EVs under the AITO brand, known for innovative tech.
• Huawei Technologies: A top Chinese telecom giant that collaborates on AITO’s in-cabin systems and intelligent driving features.
• BMW and Mercedes: German luxury automakers that dominate global premium car sales but face challenges in China.
• ThinkerCar: A Shanghai-based auto consultancy providing data on vehicle deliveries and consumer trends.

Bias Distribution

Left: 20% (2 sources)

Center: 50% (5 sources)

Right: 30% (3 sources)

Multi-Perspective Analysis

Left-Leaning View

Highlights labor and manufacturing conditions, plus trade policy concerns.

Centrist View

Focuses on market data and brand strategy shifts.

Right-Leaning View

Emphasizes competition as healthy market evolution, praising consumer choice.

Want to dive deeper?

We've prepared an in-depth analysis of this story with additional context and background.

Featuring Our Experts' Perspectives in an easy-to-read format.

Read Deep Dive

Future Snapshot

See how this story could impact your life in the coming months

Exclusive Member Feature

Create a free account to access personalized Future Snapshots

Create Account

Future Snapshots show you personalized visions of how insights from this story could positively impact your life in the next 6-12 months.

Tailored to your life indicators
Clear next steps and action items
Save snapshots to your profile

Related Roadmaps

Explore step-by-step guides related to this story, designed to help you apply this knowledge in your life.

Loading roadmaps...

Please wait while we find relevant roadmaps for you.

New Sign up to Create Roadmaps Free Explore All Roadmaps

Your Opinion

Would you consider buying a Chinese-brand electric vehicle within the next year?

Your feedback helps us improve our content.

Comments (0)

Add your comment

No comments yet. Be the first to share your thoughts!