Chinese Carmakers Surpass Global Luxury Rivals in Home Market
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Beijing, China: Local auto brand Seres Group outpaced BMW and Mercedes in China’s premium car segment last year, surprising many with its AITO electric vehicle line, which offers upscale features plus advanced in-cabin technology thanks to a Huawei partnership. This shift signals a changing preference among China’s upper-middle-class drivers, who increasingly favor domestic labels with sleek “smart” interiors and EV capabilities. While BMW and Mercedes remain strong global players, they reported challenges in the Chinese market, citing a slowdown in luxury sales. Data from ThinkerCar shows that Seres Group delivered 151,000 units of the M9 SUV, edging out its German rivals. Analysts suggest that cultural attitudes toward “stealth wealth” and President Xi’s discouragement of overt extravagance may also be fueling a tilt toward discreet yet tech-forward domestic brands.
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Key Entities
- • Seres Group: A Chinese automaker producing EVs under the AITO brand, known for innovative tech.
- • Huawei Technologies: A top Chinese telecom giant that collaborates on AITO’s in-cabin systems and intelligent driving features.
- • BMW and Mercedes: German luxury automakers that dominate global premium car sales but face challenges in China.
- • ThinkerCar: A Shanghai-based auto consultancy providing data on vehicle deliveries and consumer trends.
Bias Distribution
Multi-Perspective Analysis
Left-Leaning View
Highlights labor and manufacturing conditions, plus trade policy concerns.
Centrist View
Focuses on market data and brand strategy shifts.
Right-Leaning View
Emphasizes competition as healthy market evolution, praising consumer choice.
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