Apple-Google Deal on Shaky Ground as AI Threatens Search Monopoly
Google’s longtime arrangement to be the default search engine on Apple’s Safari is in jeopardy, pressured by both antitrust scrutiny and the rise of AI-based search alternatives. Eddy Cue, Apple’s senior VP of Services, suggested that AI tools could supplant or significantly alter traditional web searching. Meanwhile, regulators examining Google’s market dominance could dismantle its lucrative Apple partnership. With tech developers like OpenAI, Anthropic, and Perplexity refining conversational search, many foresee a reshuffling of who rules the search bar. Google still commands nearly 90% market share, but threats loom, from court rulings to changing consumer preferences.
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Key Entities
- • Apple: Tech giant weighing new AI partnerships that could reshape mobile search behavior.
- • Google: Dominant search engine facing antitrust pressures and potential loss of key distribution deals.
- • OpenAI, Anthropic, Perplexity: AI-driven search contenders experimenting with advanced chatbot models.
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