"Leader Turned Follower": Lululemon's See-Through Legging Fiasco Exposes Brand Drift
How much verified proof exists for this claim
Single weak corroboration
How intriguing or unexplained this claim is
The claim involves some uncertainties regarding Lululemon's strategic direction and product quality, with emerging narratives about brand drift and competition, but it is based on a specific event and reported by a mainstream source, suggesting minor uncertainties rather than deep intrigue.
"Leader Turned Follower": Lululemon's See-Through Legging Fiasco Exposes Brand Drift Lululemon Athletica has drifted from its core strength in premium, high-quality yoga pants, chasing trends and fast product cycles. Competitors such as Alo Yoga and Vuori are quickly taking market share, while Lululemon has seen quality lapses, culminating in the botched launch of its "Get Low" tights earlier this month. Bloomberg reports that Chief Brand and Product Activation Officer Nikki Neuburger told hu...