Introduction & Context
Advertising slump forces studios to reassess costly post-production steps.
Background & History
Technicolor dazzled audiences in the 1930s; HDR peaked during 2020’s streaming boom.
Key Stakeholders & Perspectives
Colorists fear job cuts; streamers praise savings; cinephiles lament artistic loss.
Analysis & Implications
Less HDR may level the field for indie creators but dampen premium-TV demand.
Looking Ahead
Apple TV+ and Netflix reveal fall slates in June—watch how many titles still tout Dolby Vision.