Home / Tech / Netflix’s Ad-Supported...

Netflix’s Ad-Supported Tier Surges to 94 Million Monthly Users

Los Gatos, USA

May 16, 2025 1 Positive General

Los Gatos, USA: Netflix’s relatively new ad-supported subscription plan has hit 94 million active monthly users—up from about 70 million in late 2024—cementing the model’s success as a budget-friendly option. Despite some early hesitations about commercials interrupting binge-watching, subscribers have gravitated to the lower price point. Netflix executives tout robust ad revenue, claiming it helps the platform produce more original shows and films. Analysts note that adopting an ad tier aligns Netflix with competitors like Hulu, HBO Max, and Paramount+, which all offer cheaper ad-based levels. The development underscores how streaming giants are diversifying their payment structures to cater to varying consumer budgets.

What this means for you:

•	If you find streaming bills piling up, ad-supported tiers could be a reasonable way to access most or all of the same content at a discount.
•	For those who prefer uninterrupted viewing, the success of ad-based models might still encourage platforms to keep premium ad-free plans at higher costs.
•	Expect more targeted ads based on your viewing habits, as streaming services refine their data analytics to cater to advertisers.

Key Entities

• Netflix: A leading global streaming service, originally known for DVDs by mail, now producing and distributing original content worldwide.
• Ad-Supported Streaming Tiers: Subscription plans that offset part of the monthly fee by showing commercials or sponsored content.
• Media Buyers & Advertisers: Marketing companies eager to place ads in front of streaming audiences, where precise targeting is possible.

Want to dive deeper?

We've prepared an in-depth analysis of this story with additional context and background.

Featuring Our Experts' Perspectives in an easy-to-read format.

Read Deep Dive

Future Snapshot

See how this story could impact your life in the coming months

Exclusive Member Feature

Create a free account to access personalized Future Snapshots

Create Account

Future Snapshots show you personalized visions of how insights from this story could positively impact your life in the next 6-12 months.

Tailored to your life indicators
Clear next steps and action items
Save snapshots to your profile

Related Roadmaps

Explore step-by-step guides related to this story, designed to help you apply this knowledge in your life.

Loading roadmaps...

Please wait while we find relevant roadmaps for you.

New Sign up to Create Roadmaps Free Explore All Roadmaps

Your Opinion

Would you be willing to switch to an ad-supported tier if it saved you at least 30% per month on subscription costs?

Your feedback helps us improve our content.

Comments (0)

Add your comment

No comments yet. Be the first to share your thoughts!

Netflix’s Ad-Supported Tier Surges to 94 Million Monthly Users

Key Entities

Want to dive deeper?

Future Snapshot

Exclusive Member Feature

Related Roadmaps

Loading roadmaps...

Your Opinion

Comments (0)

Related Stories

SpaceX Starship Test Flight Fails Again, Musk Sets Sights on Mars Despite Tesla’s EU Decline

Bipartisan Bill Seeks to Ban Kids Under 13 from Social Media

Ex-Meta Exec Nick Clegg: Artist Permission Would “Kill” the AI Industry