Netflix’s Ad-Supported Tier Surges to 94 Million Monthly Users

Los Gatos, USA: Netflix’s relatively new ad-supported subscription plan has hit 94 million active monthly users—up from about 70 million in late 2024—cementing the model’s success as a budget-friendly option. Despite some early hesitations about commercials interrupting binge-watching, subscribers have gravitated to the lower price point. Netflix executives tout robust ad revenue, claiming it helps the platform produce more original shows and films. Analysts note that adopting an ad tier aligns Netflix with competitors like Hulu, HBO Max, and Paramount+, which all offer cheaper ad-based levels. The development underscores how streaming giants are diversifying their payment structures to cater to varying consumer budgets.