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Google Hits Back After Apple Exec Claims AI Is Hurting Search

Cupertino, California, USA
May 09, 2025 0 Neutral General
Google Hits Back After Apple Exec Claims AI Is Hurting Search

An Apple executive’s recent comments suggested that AI-powered tools might be siphoning traffic away from Google’s search engine, sparking a fierce response from Google. Apple’s Eddie Cue cited “a dip in Safari’s Google search volume,” while Google insists it sees “no evidence” of such a decline. Industry watchers suspect Apple is setting the stage for its own AI search platform, implying a potential battle of tech titans.

What this means for you:
Expect more AI-driven features in both Apple and Google services, impacting how you search online.
Businesses reliant on Google’s traffic may want to diversify: if Apple rolls out new search alternatives, competition will heat up.
For everyday users, keep an eye on evolving privacy and data-sharing practices as AI becomes more integrated.

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