ESPN to Launch Standalone Streaming Service, Bypassing Cable
Bristol, Connecticut: ESPN announced a new all-inclusive streaming app set to debut this fall, offering live games and the entire ESPN channel lineup without a cable subscription. The move marks a major shift for the sports broadcaster, historically tied to cable bundles. At $29.99 per month, the standalone service aims to reach cord-cutters and fans who want direct access to ESPN’s extensive live coverage. Critics say it’s pricey compared to existing streaming options, but ESPN executives believe dedicated sports fans will pay for one-stop convenience.
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Key Entities
- • ESPN: Major sports broadcaster, historically distributed via cable, now pivoting to direct-to-consumer streaming.
- • Disney: ESPN’s parent company, invests in streaming (Disney+, Hulu) but sets ESPN’s price point separately.
- • Cable operators: Potentially losing subscribers who primarily want sports, forced to adapt or bundle new offerings.
- • Sports fans: The primary audience for ESPN’s games, talk shows, and exclusive events.
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