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Celebrities Expand Into Beverage Space, Moving Beyond Wine and Spirits

Left 60% Center coverage: 10 sources Right

Los Angeles, California, USA

May 19, 2025 0 Positive General

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Los Angeles, California, USA: In the wake of blockbuster successes like George Clooney’s $1 billion tequila sale and Ryan Reynolds’s lucrative gin brand exit, celebrities are pivoting beyond typical wine or spirits ventures to non-alcoholic alternatives. Figures like Tom Holland, Bella Hadid, and Katy Perry have launched or endorsed alcohol-free wellness beverages—tapping into a growing sober-curious market now worth over $12 billion annually. The trend highlights star power fueling brand visibility: from micro-dosing adaptogenic teas to zero-proof “cocktails.” Observers see it as the next evolution of celebrity brand-building, offering fans lifestyle alignment beyond mere indulgence.

What this means for you:

•	If you’re cutting back on alcohol or exploring a sober-curious phase, these celeb-backed drinks can expand your social beverage repertoire.
•	Expect more splashy marketing around functional ingredients—double-check label claims for legitimate nutritional benefits.
•	If you’re a fan of a particular star, you might see crossover events—conventions, concerts, or online tie-ins—pushing the brand.
•	The success of zero-proof drinks might reshape your local bars’ menus, with a broader range of craft mocktails available.
•	This is a chance to experiment with new flavors or healthy twists, from botanical tonics to probiotic sodas that align with wellness goals.

Key Entities

• George Clooney’s Casamigos & Ryan Reynolds’s Aviation Gin: Early celebrity success stories in alcoholic beverages.
• Tom Holland, Bella Hadid, Katy Perry: Examples of high-profile figures investing in or endorsing non-alcoholic lines.
• Non-Alcoholic Beverage Market: Growing globally, driven by health-conscious consumers and the sober-curious movement.

Bias Distribution

Left: 20% (2 sources)

Center: 60% (6 sources)

Right: 20% (2 sources)

Multi-Perspective Analysis

Left-Leaning View

Applauds creative expansions and health-forward offerings; cautious about celebrity hype overshadowing small business.

Centrist View

Sees it as a straightforward market shift—where star power meets evolving consumer tastes.

Right-Leaning View

Occasionally skeptical of celebrity influence, questioning actual product quality vs. brand mania.

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