Apple Eyes AI Search for Safari, Challenging Google

In a bold move, Apple is exploring AI-powered search for Safari, potentially reducing its reliance on Google’s default engine. Apple exec Eddy Cue hinted at letting new AI-based search engines integrate into iPhones and iPads. This shift could challenge the lucrative deal that keeps Google in place for most iOS users. If Apple develops or adopts a generative AI tool, users might see more intuitive, conversation-like search. While no immediate changes are certain, the tech world is abuzz about Apple’s desire to innovate in search, possibly altering the mobile landscape.