Home / Money / McDonald’s: A Surprising...

McDonald’s: A Surprising Defensive Stock in Tough Times

New York, NY, USA
April 29, 2025 Neutral I want money/finance advice
McDonald’s: A Surprising Defensive Stock in Tough Times
Despite mounting evidence of a consumer slowdown, big banks like Wells Fargo now tout McDonald’s as a defensive play in the face of tariff-driven uncertainty. As spending tightens, the global fast-food giant’s affordable menu offerings may lure diners trading down from pricier chains. Early 2025 has seen robust same-store sales, contrasting with faltering growth at rivals that rely on upscale items. Analysts also note that McDonald’s enjoys brand recognition and broad geographic reach, partially insulating it from any one region’s economic woes. Critics point out that no restaurant is fully recession-proof—if deep inflation or job losses worsen, even a burger run may strain household budgets.
What this means for you:
If you invest, watch McDonald’s as a potential safe harbor—some see it weathering downturns better than many consumer stocks.
On the flip side, cost-conscious diners might lean on “value menus,” making a net positive for the chain if it offsets the price of ingredients.
In the meantime, keep in mind that no brand is bulletproof if consumer sentiment collapses—though historically, cheap eats hold up best in tough times.

Want to dive deeper?

We've prepared an in-depth analysis of this story with additional context and background.

Featuring Our Experts' Perspectives in an easy-to-read format.

Read Deep Dive

Related Roadmaps

Explore step-by-step guides related to this story, designed to help you apply this knowledge in your life.

Loading roadmaps...

Please wait while we find relevant roadmaps for you.

Your Opinion

Do you consider McDonald’s a safer bet during economic turmoil?

Log in to have your vote counted in your profile.

React to this story

Click to react! Your feedback helps us understand what matters to you.

Comments (0)

Log in or create an account to join the conversation.

Be the first to comment on this story!

Share this story

Help your network stay informed by sharing this story.

Quick Tweet

McDonald’s: A Surprising Defensive Stock in Tough Times - via @TheWkly

Tweet This

Related News

US Job Growth Slows Amid Tariff Uncertainty
Money

US Job Growth Slows Amid Tariff Uncertainty

New labor statistics show the US added 177,000 jobs in April—a dip from previous months, though still above the level needed to absorb new...

May 03, 2025 12:14 AM Negative
Trump Pressures Fed to Cut Rates, Citing His Own Monetary Expertise
Money

Trump Pressures Fed to Cut Rates, Citing His Own Monetary Expertise

President Trump publicly pressed the Federal Reserve to slash interest rates, claiming he understands them “a lot better” than Chair Jerome Powell...

May 03, 2025 12:14 AM Negative
White House Criticizes Amazon’s Plan to Label Tariff Costs
Money

White House Criticizes Amazon’s Plan to Label Tariff Costs

Reports emerged that Amazon might display the added costs of Trump-era import tariffs on product listings. The White House condemned this idea as...

May 02, 2025 04:18 PM Negative