Amazon Launches First Project Kuiper Satellites, Entering SpaceX’s Orbit

Amazon took a significant step forward in satellite-based internet, launching the initial batch of its “Project Kuiper” satellites into low-Earth orbit. The mission, facilitated by a partner-operated Falcon 9 rocket, marks the company’s bid to rival SpaceX’s Starlink service. FCC rules require Amazon to deploy half of its planned 3,000-plus satellites by 2026, meaning an accelerated launch schedule. If successful, Project Kuiper will offer broadband coverage in test markets by late 2025, potentially challenging Starlink’s head start. Amazon’s e-commerce and cloud assets could bolster the new service, making Kuiper a formidable player in global connectivity.