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Deep Dive: Proposed Credit Card Competition Act Threatens Reward Programs

Washington, D.C., USA
May 19, 2025 Calculating... read Money
Proposed Credit Card Competition Act Threatens Reward Programs

Table of Contents

Introduction & Context

For decades, U.S. credit card issuance has been dominated by a few major networks with set interchange fees—those small percentages that retailers pay per card transaction. These fees bankroll sign-on bonuses and ongoing rewards programs for customers. The new bill, pitched as consumer-friendly, seeks to introduce smaller or alternative networks into the transaction pipeline, presumably driving down costs for merchants. However, major card issuers warn that cutting interchange revenue means slashing or revamping beloved rewards structures. Travelers, everyday shoppers, and small businesses could see changes in how they earn or redeem points if the economics shift significantly.

Background & History

Rewards credit cards took off in the 1980s and 1990s, with airline miles and points fueling consumer loyalty. Over time, premium cards evolved—offering lounge access, free checked bags, and large sign-up bonuses. Interchange fees in the U.S. rank among the highest globally, funding these programs but drawing criticism from merchants who pay a higher cost than peers in Europe or Canada. Past legislation (like the Durbin Amendment in 2010) capped debit card interchange fees, arguably squeezing banks’ revenues and altering checking account perks. Now, the credit sector faces a similar push, with uncertain outcomes for cardholders.

Key Stakeholders & Perspectives

  • Retailers & Merchant Groups: Believe competition lowers swipe fees, passing potential savings onto consumers—though actual price cuts remain uncertain.
  • Banks & Card Issuers: Argue that limiting interchange disrupts the entire rewards ecosystem, hurting travelers, families, and loyalty enthusiasts.
  • Lawmakers & Regulators: Weigh consumer benefits of broader choice versus potential damage to popular reward programs.
  • Consumers: Stand to lose cherished points or miles if the legislative changes undercut banks’ ability to fund them.

Analysis & Implications

If passed, the Act might force large issuing banks to process transactions through networks outside Visa or Mastercard—networks typically offering lower fees. Proponents claim increased competition saves billions for merchants and fosters innovation. But if banks see profit erosion, they’ll likely recast or dismantle loyalty incentives. Skeptics also point out that lower interchange fees don’t guarantee retailers will lower prices. Many major chains might keep the difference as profit. Meanwhile, some smaller merchants might benefit from the relief and pass on limited savings to customers. Looking further, the ripple effect could push banks to introduce more direct fees, reduce sign-up bonuses, or pivot to membership-based cards with annual dues. Travel lovers might face higher redemption thresholds for flights and hotels.

Looking Ahead

The bill’s fate in Congress remains uncertain. Even if it moves forward, large banks and card networks will lobby aggressively to protect interchange revenue. If partial measures pass—like capping fees—banks might shift their reward strategy to target high spenders only, diminishing mass-market offerings. Cardholders looking to secure big sign-up bonuses or redeem points for major trips might act sooner. Financial advisors caution that some changes could take years to enact, yet forward planning is wise for those heavily reliant on reward points.

Our Experts' Perspectives

  • Consumer finance experts recommend stockpiling only the points you plan to use soon, rather than holding huge balances.
  • Small business owners welcome reduced transaction fees, but remain skeptical if it truly lowers everyday retail prices.
  • Some analysts predict banks could offer tiered membership fees to maintain perks for top spenders.
  • Economic policy advisers stress the complexity: a cut in interchange might simply shift costs without truly benefiting average shoppers.

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